Brand Introduction

COLETIA, the brand is inspired by colletia, a barbed shrub growing in South America. Extremely rare, but with white and rich and fragrant flowers.

COLETIA is better at the center of the self than at the edge of the world Combining mental intelligence aesthetics with happy life, guarding, creating, and collecting good things, and extending a strong vitality through the artistic creation of many artists and designers, life has changed from then on, not creating and living unhappy. The product content covers daily life needs, hand-made decoration art, limited collection masterpieces, unique technological element inventions, and art-derived products. Pioneer art forms around the world can enjoy the charm here and find a spiritual shelter for themselves.

COLETIA's unique artistic life moderately resists the world's noisy, does not deliberately create anti-intelligent high walls, and conveys independent cultural ideals and unique aesthetic tastes of life.

Founder Introduction

Founder of Hangzhou Yiding Brand Management Group  


Founded the fashion collection brand COLETIA in 2009. After 20 years of experience in the fashion brand industry, I was fortunate to visit those unique and interesting people and objects scattered in the European continent. After ten years of precipitation, the first COLETIA concept store in mainland China was officially established in 2019.

Brand Culture

COLETIA discovers and delivers all civilizations that feel self, existence, and happiness.   


A true devotion can easily extend the emotion of “protection”. In most cases, warm art characters will be bound to be identified by the public or assimilated. In this process, COLETIA is expected to be something outside of cheap entertainment by protecting its soul with civilized power.